Lena Anthony, Founder + CEO
I created MOMFit — a luxury wellness brand that gives mothers like me products that feel as powerful as the women who use them. Because moms deserve to heal, to glow, and to feel like themselves again.
After having my first child at 21, I went through postpartum depression and felt completely depleted — not just physically, but emotionally and spiritually. I honestly didn’t think I’d ever have more children. But twelve years later, God softened my heart, and I surrendered to giving birth again. My second child was born out of surrender and a deep love that led me down a soul-searching journey — one filled with questions of identity and a longing for moments of pampering, restoration, and self-connection.
MOMFit was born out of that journey — when I realized that while my baby was showered with care, I was left empty. The products I reached for felt clinical, cheap, or designed for someone else. I wanted to feel pampered, seen, and restored.
From being born and raised in Philadelphia, PA, to now thriving in Los Angeles, CA with my husband and our four beautiful children, I’m producing the greatest life ever — one rooted in purpose, family, and faith, and you can too!
Together, we will restore the woman within!
- Lena Anthony
Our Mission
MOMFIT is here to redefine maternal skincare. We craft luxury, high-performance wellness products that help mothers heal, restore, and reconnect with themselves—so they feel strong, radiant, and seen. Our mission is to shift the narrative of motherhood from solely being caregivers to honoring the full identity of womanhood.
What Makes Us Different
Luxury Meets Healing: Infused with nourishing ingredients and indulgent textures, our products feel like a spa moment at home.
Purpose-Driven: Every formula and touchpoint is created to affirm a mother’s identity beyond the role of motherhood.
Community-Centered: We speak directly to women who desire to feel seen, beautiful, and whole during and after pregnancy.
Our Hero Products — Coming Soon
Reclaim Body Butter – Replenishes, firms, and hydrates postpartum skin. Inner Glow Oil – Promotes skin elasticity and radiance. Sacred Soak Bath Salts – A restoring ritual for tired, healing bodies.
Vision for the Future
MOMFIT is more than a product line—it’s a movement. A reimagining of motherhood as a season of power, sensuality, healing, and divine identity.
Let’s Restore Her. Together.
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